privacy policy

Privacy Policy

Last Updated: September 1, 2026

Welcome to [Your Company Name] (“we,” “our,” or “us”). As an authorized dealer of Sur-Ron e-bikes, electric dirt bikes, and premium e-mobility accessories, we are committed to protecting your personal information and your right to privacy.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [Your Website URL], purchase a Sur-Ron Light Bee, Ultra Bee, or other electric motorcycles, or interact with our customer support and warranty services.

1. Information We Collect

When you navigate our website, purchase an e-bike, or register for a Sur-Ron warranty, we may collect the following types of information:

Personal Data

  • Contact Information: Name, email address, phone number, and shipping/billing address required to process and deliver your Sur-Ron e-bike or parts.
  • Payment Information: Credit card numbers and billing details. Note: All payment transactions are processed through secure, PCI-compliant third-party gateways. We do not store your full credit card information on our servers.
  • Account Credentials: Usernames and passwords if you create an account on our store.

Sur-Ron & E-Bike Specific Data

  • Vehicle Identification: Frame numbers, VINs, and motor serial numbers for your Sur-Ron electric dirt bike.
  • Warranty & Service Records: Information related to your Sur-Ron manufacturer warranty registration, maintenance history, and replacement parts orders.
  • Telemetry Data (If Applicable): If you connect your e-bike to our companion app or smart diagnostics tools, we may collect battery health and usage data to assist with warranty claims and servicing.

Automatically Collected Data

  • Device & Browser Info: IP address, browser type, operating system, and device identifiers.
  • Usage Data: Pages viewed, time spent on our site, and referral URLs (e.g., if you clicked a link from a Sur-Ron electric bike review forum).

2. How We Use Your Information

We use the collected data strictly to enhance your experience and fulfill our obligations as a Sur-Ron retailer. Specifically, we use your data to:

  • Process Orders: Ship your Sur-Ron e-bike, batteries, chargers, and aftermarket accessories.
  • Manage Warranties: Register your electric dirt bike with Sur-Ron Manufacturing and process warranty claims or recall notices.
  • Provide Customer Support: Respond to inquiries regarding e-bike assembly, troubleshooting, and parts compatibility.
  • Send Updates: Provide order tracking, service reminders, and (with your consent) newsletters about new Sur-Ron models, gear, and exclusive dealer promotions.
  • Improve Our Website: Analyze site traffic to optimize our e-bike product pages and checkout process.

3. How We Share Your Information

We do not sell your personal data. We only share your information with trusted third parties necessary to operate our business and deliver your Sur-Ron e-bike:

  • Sur-Ron Manufacturing: To validate your warranty, register your vehicle, and process manufacturer recalls.
  • Freight & Shipping Partners: To deliver heavy freight items like electric motorcycles and lithium batteries safely to your door.
  • Payment Processors: To securely authorize your transactions.
  • Marketing Partners: Only if you have explicitly opted-in to receive promotional offers from our affiliated e-bike accessory brands.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and hold certain information. Cookies help us remember your shopping cart items, understand your preferences for electric bike categories, and compile aggregate site traffic data.

  • You can choose to disable cookies through your individual browser options. However, disabling cookies may affect your ability to add items to your cart or complete a checkout.

5. Data Security

We implement robust administrative, technical, and physical security measures to protect your personal data. Our website utilizes SSL (Secure Socket Layer) encryption to ensure that any data transmitted between your browser and our servers—especially during the checkout process for high-value e-bike purchases—is fully encrypted and secure.

6. Your Privacy Rights

Depending on your location (including under the CCPA in California or GDPR in Europe), you have specific rights regarding your personal data:

  • The Right to Access: Request a copy of the personal data we hold about you.
  • The Right to Rectification: Request correction of inaccurate information (e.g., updating your shipping address or Sur-Ron warranty details).
  • The Right to Erasure: Request deletion of your data, subject to legal and warranty retention requirements.
  • The Right to Opt-Out: Unsubscribe from our marketing emails at any time using the link at the bottom of our newsletters.

To exercise any of these rights, please contact us using the information provided below.

7. Third-Party Links

Our website may contain links to third-party websites, including the official Sur-Ron global website, e-bike review blogs, and accessory manufacturers. We are not responsible for the privacy practices or the content of these external sites. We encourage you to read their respective privacy policies.

8. Children’s Privacy

Our website and products are not directed to individuals under the age of 16. Furthermore, local laws dictate the minimum age for operating high-performance electric dirt bikes like the Sur-Ron Ultra Bee. We do not knowingly collect personal information from children.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, e-bike industry regulations, or legal requirements. The “Last Updated” date at the top of this page will indicate when the policy was last revised. We encourage you to review this page periodically.

10. Contact Us

If you have questions or concerns about this Privacy Policy, your Sur-Ron warranty data, or how we handle your information, please contact our privacy team:

  • Company Name: [Your Company Name]
  • Email: [privacy@yourdomain.com]
  • Phone: [Your Phone Number]
  • Mailing Address: [Your Physical Business Address]
  • Website: [Your Website URL]